| Primary strength |
Best overall: ease of use + support for small businesses |
Advanced automation & all-in-one marketing for digital brands |
Value pricing with email, SMS, and transactional capabilities |
| Ease of use |
Very beginner-friendly with guided setup and templates |
Powerful but can feel complex for new marketers |
Straightforward, slightly more utilitarian interface |
| Email templates & design |
Polished drag-and-drop editor and industry-specific templates |
Modern templates and flexible content blocks |
Solid editor with fewer design niceties than the other two |
| Automation |
Core automation: welcome series, reminders, and drip campaigns |
Robust journeys with behavior-based triggers and branching |
Good automation for email & SMS with trigger-based flows |
| CRM & contact management |
List management, tags, segments, and basic contact insights |
Audience dashboard, tags, and simple CRM features |
Lightweight CRM with pipelines and tasks on higher tiers |
| Multi-channel marketing |
Email plus social posting, events, and simple landing pages |
Email, landing pages, ads, social posts, and more |
Email, SMS, WhatsApp, and transactional email in one platform |
| Integrations |
Works with major website builders, CRMs, and e-commerce tools |
Very broad integration ecosystem, especially for e-commerce |
Good set of integrations with popular CMS and store platforms |
| Support |
Strong live support (phone & chat on many plans) |
Email & chat support, phone on selected plans/regions |
Email & chat support plus documentation and guides |
| Pricing |
Tiered pricing as your list grows, often with robust support included |
Free and paid tiers; can get expensive at higher contact counts |
Competitive pricing and generous lower-tier options |
| Best for |
Small businesses, nonprofits, and local orgs that want dependable email and help when they need it |
Growing online brands that need advanced automation and multi-channel marketing |
Budget-conscious teams that need email + SMS and transactional messaging |