| Primary focus |
Local discovery: restaurants, cafés, services, and shops |
Travel planning: hotels, attractions, tours, plus some restaurants |
Home services: contractors, repairs, maintenance, and projects |
| Typical use-cases |
Find a nearby restaurant, barber, mechanic, dentist, or local shop and read detailed reviews |
Plan trips, compare hotels and experiences, read traveler reviews, and book activities |
Hire a plumber, electrician, roofer, cleaner, or remodeler and request quotes |
| Industries covered |
Very broad: food & drink, beauty, health, auto, home services, nightlife, shopping, and more |
Strong for hospitality, tourism, and attractions; decent for restaurants in tourist areas |
Focused on home improvement, repair, cleaning, landscaping, and related trades |
| Geographic coverage |
Especially strong in North America and many major cities worldwide |
Very global for major tourist destinations, cities, and resort areas |
Primarily focused on U.S. home-service markets (with some regional expansion) |
| Key user features |
Star ratings, written reviews, photos, map view, filters, waitlist & reservation integrations in some markets |
Traveler reviews, ratings, photos, rankings, trip guides, and some booking integrations |
Quote requests, project descriptions, matching with pros, ratings and reviews of service providers |
| Business tools |
Claimed profiles, photos, menus, messaging, review responses, ads, and performance insights |
Business listings, review responses, booking integrations, and advertising for tourism partners |
Lead generation, profile pages, reviews, and advertising/lead programs for home pros |
| Best for consumers |
Everyday local decisions: “Where should we eat?” “Which local shop is best?” |
Travel decisions: “Which hotel and attractions should we book for this trip?” |
Project-based decisions: “Which contractor should I hire for this job?” |
| Best for businesses |
Local brick-and-mortar businesses that rely on foot traffic, reviews, and repeat local customers |
Hotels, attractions, tour operators, and tourism-focused restaurants |
Contractors, tradespeople, and home-service companies that rely on project leads |
| Mobile app experience |
Strong mobile apps for discovering and saving local places on the go |
Useful app for browsing and planning trips, especially while traveling |
Task- and project-focused app for posting jobs and managing quotes |
| Best overall pick |
Users and small businesses who want a versatile local review platform that works for everyday life |
Travelers and tourism businesses focused on trips, holidays, and destination research |
Homeowners and pros focused on serious home projects and maintenance |